London Talkback Radio started when LBC split into two part in October 1989. It took the populist phone-in element of LBC and spread it across a whole station. The target audience was older, female and downmarket. Initially it was a separate station from 5.30am - 9pm seven days a week (6am on weekends).

After about nine months the company was in crisis and the schedule collapsed in with LBC Crown FM as it was evolving into LBC Newstalk, so the only separate programming was 6-9am and 4-7pm. The separate station identities were retained and, surprisingly, their separate demographic profiles stayed consistent.

After a couple of years the station re-established itself as a separate low-cost service from 5.30am - 9pm on weekdays.

It was always the poor relation of the FM station but remained true to itself and the brand. London Talkback Radio was the successful part of the 1989 relaunch.
London Talkback Radio jingle
London Talkback Radio jingles
London Talkback Radio trails

The weekday programme schedule in 1993

0530 - 0900 Douglas Cameron
Douglas Cameron promo

0900 - 1300 Pete Murray
Pete Murray promo

1300 - 1700 Steve Allen
Steve Allen promo

1700 - 2100 Mike Dickin
Mike Dickin promo

©John Allen 2008

All of the recordings are in RealAudio format and denoted by the symbol .

A player can be downloaded from the Real Networks site.